ALYSON MAGEE EYEWEAR CAMPAIGN

 
 

CREATIVITY X STRATEGY X LEADERSHIP

In a nutshell, my experience affords me a holistic approach to both problem solving and storytelling. Whether it is developing brands, designing products or promoting philanthropic causes, I consider the entire lifecycle of engagement, from ideation to end-use and impact. I love working in start-up teams where I can create structure from nothing, strategise and direct productivity and collaboration across creative and operational teams. I am passionate about sustainability and philanthropy and the intersection at which creativity and technology can help solve old problems in new ways. I value community and take a conscious approach to mentoring and leadership.

 
 
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CREATIVE DIRECTION

CASE STUDY (coming soon)

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brand strategy

CASE STUDY (coming soon)

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PRODUCT DEVELOPMENT

CASE STUDY (coming soon)

  • Start-up activation

  • Research and development

  • Brand history, research and curation

  • Development of brand narrative

  • Visual identity

  • Trend forecasting

  • Concept and mood boards

  • Campaign direction

  • Print and look books

  • Copy direction for brand and PR

  • Creative marketing concepts

  • Design briefing

  • Digital and social

  • Film and video

  • Websites and e-commerce

  • Print, stationary, packaging

  • Trade-show and brand related events

  • Creative production and coordination with internal / external stakeholders; digital agencies, PR, etc.

  • Strategic alignment with SDG’s

  • Development of circular design models

  • Market overview

  • Rebrand and reposition

  • Product strategy

  • Tradeshows

  • Data responsive marketing strategy

  • Creative process and work flow optimization

  • Team building and resource planning

  • Project management planning

  • Trade-show and brand related events

  • Liaison and coordination with internal / external stakeholders; digital agencies, PR, etc.

  • Eyewear, accessories, apparel

  • Innovation, new products or categories

  • Materials sourcing and development

  • POS and Trade event products

  • Sourcing with global supply chain

  • Design briefing, ideation to end-use.

  • Oversee product development / design team

  • Liaison with internal and external stakeholders to commercialise and deliver product.

 

PHILIPPE CHEVALLIER PARIS

 

SERGE KIRCHHOFER